Research on the motivation of rural tourists in Anhui Province for rural tourism
Keywords:
Travel motivation, Rural tourism, Tourism industry, Motivation theoryAbstract
This paper mainly analyzes the development trend of rural tourism in Anhui Province in recent years, so as to study the pull of tourist attractions in Anhui Province on tourists, and for tourists themselves, the external driving force of rural tourism behavior in Anhui Province. From the perspective of the spiritual and cultural value of tourism, tourism is of great significance to cultivate sentiment, soothe mood and cultivate aesthetics. Through some previous literature, it can often be found that tourism motivation research is only a small part of a large category of tourism behavior research, so in-depth study of tourists' motivation, what is the significance of the tourism industry for the entire tourism behavior? This research adopts the research method of quantitative analysis, sets up 34 items, collects questionnaires in Huangshan, Anhui Province, and analyzes the tourism motivation of rural tourists by collecting and analyzing 298 valid questionnaires. The findings suggest that it is necessary to strengthen management, integrate tourism resources, pay attention to the personal safety of tourists and environmental protection of scenic spots, create well-known brands, and take the path of sustainable development in the development of Anhui's tourism industry. Improving the visibility, infrastructure construction, ecological environment protection, and characteristic product development and marketing of "Anhui rural tourism" is one of the major trends in the future development of Anhui's tourism industry.
References
Bayih, B. E., & Singh, A. (2020). Modeling domestic tourism: motivations, satisfaction and tourist behavioral intentions. Heliyon, 6(9), e04839.
Chen, F. H., Tsai, C. C., Chung, P. Y., & Lo, W. S. (2022). Sustainability Learning in Education for Sustainable Development for 2030: An Observational Study Regarding Environmental Psychology and Responsible Behavior through Rural Community Travel. Sustainability, 14(5), 2779.
Cheng, H., Yang, Z., & Liu, S. J. (2020). Rural stay: a new type of rural tourism in China. Journal of travel & tourism marketing, 37(6), 711-726.
Chirakranont, R., & Sakdiyakorn, M. (2022). Conceptualizing meaningful tourism experiences: Case study of a small craft beer brewery in Thailand. Journal of Destination Marketing & Management, 23, 100691.
Dann, G. M. (1977). Anomie, ego-enhancement and tourism. Annals of tourism research, 4(4), 184-194.
Fong, L. H. N., Lam, L. W., & Law, R. (2017). How locus of control shapes intention to reuse mobile apps for making hotel reservations: Evidence from Chinese consumers. Tourism Management,61, 331–342.
Fu, L. & Jiao, L.T. (2021). A study on the influence of tourists' travel motivation on tourism satisfaction: the case of Pingyao ancient city. Business & Exhibition Economics (23), 38-41.
Galati, A., Testa, R., Schifani, G., & Migliore, G. (2023). Tourists’ motivation toward culinary destination choice: targeting Italian tourists. Journal of Foodservice Business Research, 26(4), 647-668.
Garrod, B., & Nicholls, S. (2022). British tourists’ adjustment to cultural expectations in Muslim-majority countries. Tourism Management, 91, 104500.
Han Fei (2022). Research on Tourist Motivation of Inner Mongolia Museum Based on Push-Pull Theory (Master's Thesis, Inner Mongolia Normal University) https://kns.cnki.net/KCMS/detail/detail.aspx?dbname=CMFD202301&filename=1023426
Jiang Huijuan, Jinhua, Tang Xinyu, Han Yinuo&Mi Wenbo (2023). Motivational Structure Analysis of Rural Tourism in Dalian Based on Push-Pull Theory Anhui Agricultural Science (18), 135-139. doi: CNKI: SUN: AHNY.0.2023-18-030674.nh
Kang, K. S., & Lee, S. Y. (2021). A Convergence Study on the Relationship between Food Preferences and Intrinsic Motivation of Rural Tourism. The Journal of the Convergence on Culture Technology, 7(1), 272-283.
Kim, J. Y., Hlee, S., & Joun, Y. (2016). Green practices of the hotel industry: Analysis through the windows of smart tourism system. International Journal of Information Management, 36(6), 1340-1349.
Liu Dongping (2018). Tourism Demand Analysis. Economic Research Guide (22), 153-154 Doi: CNKI: SUN: JJYD.0.2018-22-060
Lobo, G. (1992). Journal of business research. International Journal of Forecasting, 8(4), 649. https://doi.org/10.1016/0169-2070(92)90082-k
Lv Junli (2022). Research on the Current Situation of the Integration and Development of Cultural and Tourism Industries in Anhui Province Journal of Wuhan Business School (02), 11-14 Doi: 10.16199/j.cnki.jwbu.2022.02.008.
Nengovhela, M. (2020). The influence of smart tourism on tourist's destination choice in the city of Tshwane, South Africa (Doctoral dissertation).
Ozturk, A. B., Bilgihan, A., Salehi-Esfahani, S., & Hua, N. (2017). Understanding the mobile payment technology acceptance based on valence theory: A case of restaurant transactions. International Journal of Contemporary Hospitality Management, 29(8), 2027–2049.
Popescu, G., Popescu, C. A., Iancu, T., Brad, I., Peț, E., Adamov, T., & Ciolac, R. (2022). Sustainability through rural tourism in moieciu area-development analysis and future proposals. Sustainability, 14(7), 4221.
Prabawa, I., & Pertiwi, P. R. . (2020). The Digital Nomad Tourist Motivation in Bali: Exploratory Research Based on Push and Pull Theory.
Sarmah, B., Kamboj, S. & Rahman, Z. (2017), “Co-creation in hotel service innovation using smartphone apps: an empirical study”, International Journal of Contemporary Hospitality Management, V o l . 2 9 No. 10, pp. 2647-2667.
Siedlecki, S. L. (2020). Understanding descriptive research designs and methods. Clinical Nurse Specialist, 34(1), 8-12.
Su, Q., & Zhang, L. (2020, November). Research on Frontstage-Backstage in Rural Tourism: A Case study of Hongcun Village, Anhui Province, China. In 2020 2nd International Conference on Economic Management and Cultural Industry (ICEMCI 2020) (pp. 369-379). Atlantis Press.
Tang, M., & Xu, H. (2023). Cultural integration and rural tourism development: a scoping literature review. Tourism and Hospitality, 4(1), 75-90.
Tsephe, N. P., & Obono, S. E. (2013). A theoretical framework for rural tourism motivation factors. International Journal of Economics and Management Engineering, 7(1), 273-278.
Turner, D. and Houle, T. (2019). Conducting and reporting descriptive statistics. Headache the Journal of Head and Face Pain, 59(3), 300-305. https://doi.org/10.1111/head.13489
Wang, F., Du, L., Tian, M., Liu, Y., & Zhang, Y. (2023). Sustainability of rural tourism in poverty reduction: Evidence from panel data of 15 underdeveloped counties in Anhui Province, China. Plos one, 18(3), e0283048.
Wu, M. Y., Wu, X., Li, Q. C., & Tong, Y. (2022). Community citizenship behavior in rural tourism destinations: Scale development and validation. Tourism Management, 89, 104457.
Yin, Y., Zou, Y., Zhang, J., Wang, R., & Zhang, H. (2022). Temporarily returning to an ideal life: Research on Chinese rural tourists' home experience. Tourism Management Perspectives, 41, 100915.
Yongmei, H. (2023). The Enlightenment of Maslow's Hierarchy of Needs Theory on Rural Environmental Education in China. Global Journal of Arts Humanity and Social Sciences ISSN, 2583, 2034.
Zhang Hongmei, Lu Lin (2004). Tourism motivation of urban residents in Wanjiang and its relationship with demographic characteristics Tourism Science (04), 22-27. doi: 10.16323/j.cnki.lykx.2004.04.004
Zhou Ruibing (2019) Research on the Media Image Construction of Anhui Tourism by Anhui Daily (Master's Thesis, Dalian University of Technology) https://kns.cnki.net/KCMS/detail/detail.aspx?dbname=CMFD202001&filename=1019865241.nh
Zhu, Z., Wang, R., & Hu, J. (2023). The elements identification and model construction of rural tourism experience based on user-generated content. Environment, Development and Sustainability, 1-22.
Published
![](/public/site/images/gor.png)
![](/public/site/images/pdf.png)
Issue
Section
Copyright (c) 2024 Wang Qian, Faiz Izwan Anuar
![Creative Commons License](http://i.creativecommons.org/l/by-nc/4.0/88x31.png)
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.